Life has a way of testing us, pushing us to the edge where doubt creeps in and dreams feel out of reach. I’ve been there—facing moments when I thought life couldn’t get better. But I refused to settle. I immersed myself in personal development, leaned on the wisdom of mentors, and did the hard work to break through my own barriers.

In 2024, I wondered what it would look like to take who I am, who I have been, and what I know to empower others around me. I had a dream in my heart—to see everyone in my life realize their goals. I didn’t know exactly what that would look like, but I took a leap anyway. And from that leap, ALANATE was born.

At ALANATE, we believe transformation is possible for everyone. We understand that while the vision may be clear, the path to get there can feel overwhelming. Progress isn’t about perfection; it’s about taking action. And sometimes, all it takes is the right conversation to illuminate what’s been holding you back.

Founded by Texas native Marisol Juarez, ALANATE is built on over 30 years of experience in personal growth, transformation, and coaching. But more than expertise, ALANATE was created from a space of love—inspired by my children, Alana and Nate, and my lifelong passion for seeing people succeed.

I specialize in guiding people past self-doubt and limiting beliefs, creating a space where they feel heard, understood, and empowered to design the life they truly want. Whether you're feeling stuck, unsure of where to start, or overwhelmed by the journey ahead, I’ve been in your shoes. I know what it’s like to crave change but not know how to take that first step. That’s why ALANATE exists—to show you that breakthroughs can happen, and that the life you dream of is within reach.

When you choose ALANATE, you’re never alone. We create a safe, supportive space where you can explore, experiment, and grow—because development is never done, and anything is possible.

Let’s work together to redefine your mindset, clear the path, and build real momentum toward the life you’ve been waiting for.

Because you deserve to win. You deserve to feel empowered. You deserve to live as your authentic self.

Are you ready to start your journey?